Popich

This brand specializes in producing mushroom popcorn known for its exceptional crispiness and delectable taste. Their product line features three enticing flavors: salted vinegar, ketchup, and cheese. Employing a contemporary color palette, we embarked on the design process, infusing the packaging with a minimalist yet captivating character—a dragon enjoying and indulging in popcorn. Our efforts extended to creating a bilingual logo and meticulously designing the packaging to command attention on store shelves. Additionally, we introduced a captivating mass cut for the brand, a dragon, which serves as the central visual identity across all promotional materials and advertisements, ensuring a cohesive and compelling brand representation.